Bill Roth, Ulitzer Editor-at-Large

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Case Study: Uses Sophia for Content Recommendations

Who is WorldIrish?

WorldIrish is an online social network for anyone that has an affinity to Ireland or Irishness. It is a digital platform that allows its users to discover and engage, create and share with each other. 


Founded by Riverdance’s John McColgan, WorldIrish attracts everyone from recent emigrants to people with Irish ancestry, from those who appreciate the Irish culture and way of life to those who simply want to learn more about Ireland.  All of them find something of interest on WorldIrish. For more information, see

The Hyper-Personalization Challenge: Delivering relevancy

Members of WorldIrish each have different interests, views and opinions. They can’t be treated as a group but as individuals. Sophia helps WorldIrish serve each member with connections and content that is relevant to them. It enables WorldIrish to offer a hyper-personalized service to each member.    

In the words of WorldIrish CEO Michael Branagan, “As part of our business proposition we recognized early that delivering relevancy to a wide audience was going to be a cornerstone of our offering. In this regard we were looking for an edge in differentiating us from other social media sites.”

They chose Sophia’s technology to help them achieve this.

How does Sophia solve the broad problem?

WorldIrish looked to Sophia and its Contextual Discovery Platform to help them with visibility into the content on their web site, in terms of categorizing the content, grouping it into related topics, and then helping them determine the most popular content. The implementation of Sophia has helped WorldIrish to deliver a much richer experience than they could have provided with traditional technology.

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More Stories By Bill Roth

Bill Roth is a Silicon Valley veteran with over 20 years in the industry. He has played numerous product marketing, product management and engineering roles at companies like BEA, Sun, Morgan Stanley, and EBay Enterprise. He was recently named one of the World's 30 Most Influential Cloud Bloggers.